DEMO: Keen Systems lets printers take orders online

keenCommercial printers are feeling the pain as more and more paper-based businesses shift to doing business online.

Keen Systems provides an easy-to-use service that gets printers online so they can take orders over the web. The so-called “web to print” service lets them accept and inspect files from customers, manage communications, and handle things like billing, scheduling and shipping. The subscription-based on-demand service lets printers reduce costs, increase efficiency, and focus on their core business.

keen-2Keen, which debuted at this week’s DEMOfall 09, has secondary competitors such as EFI, Kodak, Bitstream, HiFlex, Printable, PageDNA, Printer Presence, Press-sence, and Saepio. San Francisco-based Keen is targeting the 36,000 commercial printing establishments in the $162 billion US printing industry.

The company was founded in early 2008. Keen just launched a pilot program with customers.

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About the Author, Dean Takahashi

Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.