DEMO: Sarithi LocalMart lets small businesses handle e-commerce

open-for-business-784312Sarithi LocalMart helps local businesses and small retailers build a better e-commerce presence.

The company, which pitched today as part of DEMOfall 09, the technology conference co-produced by VentureBeat, created a peer-to-peer platform called Neuro. It says Neuro will help small businesses scale their online reach by letting them collaborate with each other to reach customers.

The Manchester, Connecticut-based company says it will make it easier for shoppers to connect with local businesses even when they’re not open for business, which in turn will make actual shopping trips less time-consuming.

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About the Author, Kim-Mai Cutler

Kim-Mai was born and raised a stone's throw from Apple headquarters in Cupertino by a devout Hewlett-Packard family. After attending UC Berkeley, Kim-Mai worked for Bloomberg, The Wall Street Journal and Dow Jones Newswires in New York, Los Angeles, London and Buenos Aires. Follow her on Twitter at @kimmaicutler, and follow VentureBeat on Twitter at @venturebeat.