third-irisVideo surveillance systems require a lot of processing power to convert video from one form to another. Third Iris reduces the cost of that processing by doing more intelligent processing that lets the video camera minimize the use of expensive bandwidth while still making use of cloud-based video storage.

The company’s VIASS surveillance system, unveiled at DEMOfall 09, uses cameras that are triggered into action by sensing movement. That way, the cameras do not record huge amounts of useless footage. The company makes it easy to install video cameras and manage them from a web site. Third Iris uses a subscription model, making the video monitoring service more affordable for small businesses. You can log into the video site to see what your cameras are recording.

The Campbell, Calif.-based company has raised funding from private investors and Barracuda Networks. Competitors in the $10 billion surveillance industry include VideoIQ, ADT, and iControl. But Third Iris says its video surveillance system costs just a quarter as much as other systems.

viassOn stage, the company showed that you can open the camera box, throw away the manual, mount it, and connect it to an Ethernet wire. It then goes through its own self-initialization. You don’t have to configure anything. Then you log into the site to see what kinds of images it is storing. You can find images in real-time, and you can connect a bunch of cameras to your company’s web network because it uses relatively little bandwidth.

But anytime you want to conduct an investigation, you can search through the video stored in the cloud and VIASS retrieves it for you. You can tag those video sequences so that you can have all videos related to an investigation connected to a single tag.

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