TargetCast buys Ripple Networks for out-of-home TV advertising

TargetCast Networks, an agency that provides different types of digital advertising in out-of-home environments like restaurants, gyms and malls, has acquired Ripple Networks, a company that manages a web of television screens in these types of locations across the country — primarily Coffee Bean & Tea Leaf and Juice It Up franchises.

San Ramon, Calif.-based TargetCast says Ripple’s network of screens could generate as many as 3.9 million impressions every week. The idea is to bombard people with advertising messages when they are out and about, in the mood to be active and buy things. The agency plans to rebrand Ripple’s existing 3,425 screens in 1,400 locations, and expand their numbers — serving content via TargetCast’s established software platform.

Next Story: GeoVector lets smartphone users "click on the real world" to get info
Previous Story: Permuto launches platform to track performance of display ads