Caring Inc. buys Gilbert Guide to connects seniors with housing

Caring Inc., the company that runs Caring.com to provide resources for people taking care of the elderly, has acquired Gilbert Guide, a directory of senior living facilities, for an undisclosed amount, reports Dow Jones VentureWire. Based in San Mateo, Calif. Caring Inc., had partnered with Gilbert Guide before. The company hopes that incorporating Gilbert Guide’s offerings will up its primary site’s traffic. Caring raised $6 million in a first round of funding in 2007 from DCM and Split Rock Partners. It is currently seeking a second round of funding.

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