Investment firms hear from thousands of entrepreneurs every year, so making your company stand out from the crowd is crucial. Beth Seidenberg of Kleiner Perkins Caufield & Byers lays out the five factors her firm looks at when deciding whether a start-up deserves funding in this entrepreneur thought leader lecture given at Stanford University. Key among those factors? Strong leadership.

http://ecorner.stanford.edu/swf/player-ec.swf