MLB.com vets get funding for social media startup Hot Potato

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hot-potato-250x238Hot Potato is, to quote Media Memo, “a buzzy startup that’s supposed to let users converse about a particular event, whether they’re attending it in person or watching from afar.” The company, led by eight-year MLB.com veteran Justin Shaffe, is still under wraps, but Media Memo writer Peter Kafka has outed a $1 million funding round led by First Round Capital and RRE Ventures. Valley A-lister Ron Conway and real-time investment firm Betaworks have also invested undisclosed amounts.

Here’s what Kafka outed on the company:

“They are finishing an iPhone app and plan to submit it to Apple in the next few weeks, he said, and will open their doors once that’s approved.

“HotPotato will offer “a “curated stream” in real time of all this data coming out of the event in real time. What we’re really focused on doing is bringing together the entire audience of an event, whether they’re at the event or watching at home.”

Hot Potato has adopted the Twitter business model of We’ll Figure It Out Later But Our Logo is Pretty.


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