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Here’s the latest from VentureBeat’s Entrepreneur Corner:
The VC gender gap – Are VCs sexist? – The Venture Capital game is a boy’s club. Jeff Bussgang, general partner at Flybridge Capital Partners, would know as he sees it every day – which caused him to wonder: Is the VC world one that actively discourages women?
Are you creating or stealing customers? – Creating customers out of thin air is the holy grail of start-ups, but it’s an extremely rare occurance. Michael Greenberg, COO of Loyalty Lab, looks at how companies manage to do so – and the best methods to steal customers from your competition.
How to throw a kick-ass launch party (on the cheap) – Is it possible to throw a fun – much less memorable launch party – for $1,000? David Goldberg, co-founder of greeting card company PigSpigot, says his company managed to do so. He details how they kept costs down.
Auto racing and start-ups aren’t that different, really – Pro drivers and entrepreneurs operate in different worlds, says entrepreneur Will Herman, but they face the same danger: Focusing too much on what’s right in front of them, when they should instead be keeping their eyes a good bit further down the road.
Startup Spotlight: D.light – The Kiran solar-powered lamp made by D.light is a lot more than just visually appealing, it could save people in the developing world a substantial amount of money.
Book review: “The Web Startup Success Guide” – The Web is full of advice for entrepreneurs, so is a book on the subject still relevant? Guest reviewer Alain Raynaud gives his thoughts on the latest book from Bob Walsh.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results.