Flurry says books surpass game releases on iPhone in September and October

November 1, 2009 | Dean Takahashi | Comments |
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flurry 2Games have been the No. 1 app on Apple’s iPhone for a while. That was true every month from August 2008 to August 2009. But in September and October, books surpassed games as the No. 1 category of new apps released, according to analytics firm Flurry.

The chart shows how books have surged in the past four months and how new book releases exceeded new game releases in September.

In October, one out of every five new apps launching in the iPhone has been a book. Book publishers from Your Mobile Apps to Softbank are adapting books for sale in the AppStore at record rates. Flurry believes that Apple is poised to take market share from the Amazon Kindle in eBooks, in spite of the iPhone’s smaller four-inch display compared to the Kindle’s six-inch display. If Apple is actually working on a larger tablet, as rumored, it could steal even more market share.

flurryFlurry also noted in its Pulse Report that a category of “addict consumers” use iPhone apps more than 100 times per month, or more than three times each day. These addicts use their apps more than 10 times as often as average users, who access apps around eight times a month. In September, about 1.2 percent of Flurry’s 40 million users have used apps more than 100 times a month. That’s more than 500,000 users.

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Photo of Dean Takahashi

About the Author, Dean Takahashi

Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.

  • Interesting that this is ebook content is really simple static content and for these sort of simple content applications you don't even need to submit to the appstore at all; you can use the HTML5 offline capabilities to create a full installed local applications (or "Installed webapps").

    It's now possible to download "Installed Webapps" as simple applications from http://eyemags.com. They use the "caching" available in the iPhone's HTML5 implementation and the apps created run from an icon and full screen just like iPhone apps downloaded from the appstore and yet you don't have to deal with the appstore. Furthermore you dpn;t have to be a developer to create these simple content applications. You create them on the web.
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