Games have been the No. 1 app on Apple’s iPhone for a while. That was true every month from August 2008 to August 2009. But in September and October, books surpassed games as the No. 1 category of new apps released, according to analytics firm Flurry.
The chart shows how books have surged in the past four months and how new book releases exceeded new game releases in September.
In October, one out of every five new apps launching in the iPhone has been a book. Book publishers from Your Mobile Apps to Softbank are adapting books for sale in the AppStore at record rates. Flurry believes that Apple is poised to take market share from the Amazon Kindle in eBooks, in spite of the iPhone’s smaller four-inch display compared to the Kindle’s six-inch display. If Apple is actually working on a larger tablet, as rumored, it could steal even more market share.
Flurry also noted in its Pulse Report that a category of “addict consumers” use iPhone apps more than 100 times per month, or more than three times each day. These addicts use their apps more than 10 times as often as average users, who access apps around eight times a month. In September, about 1.2 percent of Flurry’s 40 million users have used apps more than 100 times a month. That’s more than 500,000 users.
VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.