Vidly’s mobile video app finally gets go-ahead from Apple — two months later

Picture 22Talk about a long wait.

It took Vidly two months and 17 days (or 6,739,238 seconds by their count) to make it into Apple’s app store.

The San Francisco-based startup, which used to be called TwitVid.io and is backed by angel investors including Ron Conway, released its video-sharing app on the iPhone today. It lets you record short videos and post them to Twitter.

The next iteration, just about to be submitted, will post videos to Facebook, YouTube, MySpace and blogs and make it easier to share with select groups of friends.

Vidly CEO Chrys Bader said when they initially submitted the app to the store back in August, Apple’s reviewers told the company that it didn’t do what it advertised. Bader said Vidly engineers checked the startup’s database for usage records and found no record of Apple testing the app.

“It’s kind of a bummer,” he said. “We lost two months of our plan right there. But now we’re just happy to have it in the app store.”

Bader said the company plans to do location-tagging and add features around tagging in general, so you can watch user-generated videos uploaded in real-time around a conference, for example. Those features might help it compete with bigger players, like Facebook, which released video uploads in the latest version of its iPhone app.

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About the Author, Kim-Mai Cutler

Kim-Mai was born and raised a stone's throw from Apple headquarters in Cupertino by a devout Hewlett-Packard family. After attending UC Berkeley, Kim-Mai worked for Bloomberg, The Wall Street Journal and Dow Jones Newswires in New York, Los Angeles, London and Buenos Aires. Follow her on Twitter at @kimmaicutler, and follow VentureBeat on Twitter at @venturebeat.