NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Chip maker Amimon is announcing today that it has created wireless modules that can connect computers and high-definition TVs so that consumers can effortlessly watch PC content on their TVs.
The devices could make it a lot easier to watch PC-based Internet videos, flash media, digital photos and games on a TV. Based on the Wireless Home Digital Interface (WHDI) wireless standard, the new chips can be embedded into notebook computers or netbooks, which are smaller than laptops and are meant for surfing the web. The modules can wirelessly transfer data from the computer to the TV screen, which would also have a wireless module attached to it, at high speed. It would be fast enough to smoothly transfer HD video, the Herzlia, Israel-based company says.
The modules (pictured) are pretty small and can transfer HD video wirelessly throughout a home. The notebook computers with the WHDI modules are expected to be on the market in 2010. Amimon’s WHDI wireless chips use the 5-gigahertz radio spectrum to transfer data wirelessly.
Amimon raised $10 million in funding in July.
Amimon’s latest chips can transfer full high-definition video, which is defined as video in the 1080p format running at 60 frames per second. The previous chip set could only do 1080i video at slower speeds. The new chip set is compliant with the WHDI industry standard and is expected to ship in customer products in 2010.
Amimon’s second-generation technology operates in the 5-gigahertz band, transmits data at 3 gigabits per second, and has a range of about 100 feet. It can pierce through walls and is very responsive. Since a rival technology, ultra wideband, has pretty much died on the vine, Amimon doesn’t have a ton of competitors.
SiBEAM is one rival that is using a different technology, based on the 60-gigahertz band of the radio spectrum, with higher speeds but shorter ranges. SiBEAM says it can transfer data at 4 gigabits per second. Another new rival is Quantenna, which uses the Wi-Fi protocol 802.11n to transfer video wirelessly.
Amimon plans to use the money to expand its production and worldwide operations. Investors include round leader Stata Venture Partners and all prior investors: Argonaut Private Equity, Cedar Fund, Evergreen Venture Partners, and Walden Israel and Motorola through their strategic venture capital arm, Motorola Ventures.
Amimon was founded in 2004 and has raised $50 million to date.
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.