Android gobbles up 20 percent share of U.S. smartphone market, says AdMob

November 23, 2009 | Cody Barbierri | Comments |
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500px-android-logosvgAdMob, the mobile ad network that Google plans to acquire for $750 million, today released their October 2009 Metrics Report examining market share for top devices and the operating systems that run on them.

One stat in particular caught our eye. In the US, Android had 20 percent share of smartphone traffic, up from only seven percent six months before. Now that there’s proof that these phones are selling, Android may solidify its spot as a go-to operating system for device makers looking to get into the lucrative smartphone market.

In line with Admob’s findings, last month Gartner analyst Ken Dulaney highlighted for Computerworld a research report spotlighting Android Operating System would be the second most used OS, grabbing 14 percent of the global smartphone market share by 2012. That would be second only to the Symbian Operating System that is widely used by Nokia in countries outside the U.S.

For those methodology junkies, here’s how Admob’s metrics report works.

Aviary metrics-admob-com Picture 1

Aviary metrics-admob-com Picture 2

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About the Author, Cody Barbierri

Cody Barbierri is a social and digital media consultant. He works for Weber Shandwick and blogs about social media at Social Tab. (None of his posts are about clients or their competitors.) Reach him at Cody.Barbierri@gmail.com. You can also follow Cody on Twitter.

  • Joe Anonymous
    I wish you would get your facts right. The figures from AdMob are not market share, so your headline saying that Android gained 20% of the market is just plain wrong.

    An accurate statement would be that Android phones were responsible for 20% of smartphone web traffic - as measured by one source.
  • Not you guys too!

    I just posted on my blog at http://newdigitalcafe.com how badly TechCrunch got the headline wrong. The AdMob data is about Ad traffic on the mobile web NOT total mobile web traffic or anything to do with mobile device sales or market share.

    The data is total share of ad requests, impressions, and clicks- nothing more!

    Do you know how many people skip or blow through ads on their smartphones? Most of them! Was a point of discussion Saturday at Harvard Business School's Cyberposium 15. Several panel discussions around it.

    Jeez!
  • Yes to comments on this figure not reflecting market share. But why do soooo many people go on and on about market share, anyway? It's close to an irrelevant figure, when taken in isolation. Microsoft have, roughly, ten times as much market share as Apple ---- but the company is worth only about 1.4 times as much.
  • paul schejtman
    i wonder if admob is FULL OF SHIT given google is buying them
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