Walmart won the Thanksgiving Day online shopping battle

hitwiseFor the fifth year in a row, Walmart saw the most online traffic on Thanksgiving Day, according to market researcher Experian Hitwise.

Walmart had 14.97 percent of of the traffic among the top 500 most-visited retail web sites on Thursday, up 9 percent from 13.72 percent a year ago. Amazon.com was second with 12.41 percent, up 30 percent from 9.56 percent a year ago. And Best Buy had 6.22 percent of online traffic, up 3 percent from 6.05 percent a year ago.

U.S. visits to the top 500 retail web sites were down 15 percent on Thanksgiving Day in 2009, compared to 2008. The U.S. traffic to Black Friday sites on Thanksgiving Day was down 4 percent from 2008.

Among the top 20 sites visited on Thanksgiving Day 2009, Old Navy saw the largest increase in visits compared to 2008 with a 59 percent increase. Amazon saw a 30 percent increase, and Target saw a 28 percent increase. Facebook received the largest increase in visits from a year ago, with traffic up 671 percent.

According to Internet company Akamai, Thanksgiving Day online retail traffic in the U.S. peaked at 2 pm EST with about 5,732,966 visitors per minute.

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About the Author, Dean Takahashi

Dean is lead writer for GamesBeat at VentureBeat. He covers video games, security, chips and a variety of other subjects. Dean previously worked at the San Jose Mercury News, the Wall Street Journal, the Red Herring, the Los Angeles Times, the Orange County Register and the Dallas Times Herald. He is the author of two books, Opening the Xbox and the Xbox 360 Uncloaked. Follow him on Twitter at @deantak, and follow VentureBeat on Twitter at @venturebeat.

  • Dilan
    This is good information. I'm surprised that Radioshack made the Top 20 (good work) and Costco didn't (poor show). I also wasn't aware that Sears.com was a Top 5 online retailer from a Traffic standpoint on any day. Plus points for them, Sam's Club, and GameStop too.

    From the way the share percentages have changed since '08 (and without having seen the entire list), it seems like online traffic is converging more to the larger retailers, which is in line with the offline retail traffic-consolidation patterns we experienced in the last few decades. i.e. bigger stores taking bigger foot-traffic shares.
  • julip
    hi dean, it would be nice if you published a sister table, showing who won the online sales battle for the same time period. traffic is interesting, but show me the $.
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