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Barely more than a few hours after Microsoft revealed the year’s top queries on its new search engine Bing, Yahoo followed suit with its own top 10. Unsurprisingly, Michael Jackson topped both lists, but Twitter fans will be disappointed to learn the microblogging service not only failed to capture the number two spot (where it placed on Bing’s list), it didn’t even make the top 10.
Perhaps that’s not surprising — Bing is a much newer service, and probably appealed to a more tech-aware audience. Yahoo, on the other hand, reaches more users (though it plans to replace its underlying search technology with Bing), and its list skews even more heavily towards celebrities and pop culture:
- Michael Jackson
- Megan Fox
- Britney Spears
- American Idol
- Kim Kardashian
Yahoo also released a list of the top 10 business success-related searches, and yep, there’s Twitter — and Bing!
- Dollar Stores
- Palm Pre
- Rosetta Stone
While we’re on the subject of “year in review” lists, I’ll add that I’m baffled that these lists are coming out now. I understand why some publications feel comfortable doing a list of the best movies or books or whatever (since critics have often received advanced copies or screenings of what’s coming out before the end of the year), but search terms? Really? Don’t we have another month to go?
At least Yahoo has a Year in Review site which it will keep updated with new trends.
VB’s research team is studying mobile user acquisition:
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