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Offerpal Media is launching a new rewards program for gamers to earn virtual currency in games by shopping at online brand-name retailers.
This currency can be used to buy loot in games, for every dollar they spend at hundreds of online retailers. The Fremont, Calif.-based company provides alternative ways to finance virtual goods purchases through special ads known as offers.
The categories where gamers can earn currency points clothing and accessories, electronics, entertainment, food, furniture, gifts, services, software, sports, travel and more. Shoppers are typically reimbursed the equivalent of 5 percent to 10 percent of their purchase in virtual currency, but some reimbursements can be up to 30 percent.
“Our goal has always been to give consumers an alternative to paying for virtual currency by letting them earn it instead, whether by filling out ad offers, completing surveys, or now simply by shopping for the types of goods and services they already use every day,” said George Garrick, chief executive of Offerpal. “We are also proud to deliver a new way for game developers to monetize their traffic and reward their most loyal users.”
Offerpal went through a rough patch in the past month as allegations of scams dogged the whole offer industry. With this new program, the company will find out just how much consumers and game publishers who carry the new platform still trust it.