We’re excited to announce our final set of speakers for DiscoveryBeat, VentureBeat’s event exploring how to get apps noticed in an age of noise. The event takes place Dec. 8 at the Automattic Lounge on Pier 38 in San Francisco. We’ve got a maximum capacity of 200, and we expect the event will be sold out.
Lisa Marino, vice president of sales at RockYou, will join the panel entitled “Discovery 3.0: Bringing in the big guys.” Marino leads all brand sales initiatives for RockYou, which is the third-largest developer on Facebook with 43 million monthly active users (AppData). Prior to RockYou, she was the national sales manager for eBay Motors, co-founder of Cima Systems, and an M&A investment banker for Montgomery Securities.
Roy Bahat, president of IGN Entertainment, will moderate the Discovery 3.0 panel. Bahat runs News Corp.’s video game and entertainment properties such as IGN.com, and he works on online video game strategy with News Corp.’s Digital Media Group as well. He previously worked for Mayor Michael Bloomberg of New York, helped with New York’s 2012 Olympics bid, and was a consultant for McKinsey & Co. Since Bahat joined IGN in 2007 as general manager, the site has grown significantly.
We are thrilled to have the support of our sponsors: Zynga, Flurry, GetJar, YouWeb, AppLaunch PR, and SGN.
Here is what the full agenda looks like for speakers:
Sponsored by VB
230 pm: Doors open, registration starts
3 pm – 4pm Presentations:
Vijay Chattha talks about “Make or Break: How to successfully leverage publicity and social media to drive awareness and downloads of mobile apps.”
Simon Khalaf talks about “Should Driving App Discovery Require Hemorrhaging Money?” Presentation preloaded on laptop.
Peter Relan, chairman of YouWeb, talks about “Social Gaming: The Evolving Technology Platform & Monetization.”
Bill Mooney, vice president in charge of FarmVille at Zynga, on how to “Trust numbers more than experience.”
Discovery 1.0: Starting from scratch
With more than 119,000 apps in the Apple AppStore, discovery is a huge problem. Facebook is just as tough. And to make it worse, you’re at a disadvantage because large networks have the upper hand of experience in platform strategy and a louder voice to get their products heard.
• If you’re a two-person garage development shop and starting from scratch, how do you create an app that can go viral?
• If you’re not a giant company, how do you exploit your newness and focus, using the key ingredients of success?
• How can the smaller developers team up with bigger brands that have name recognition? When should they go it alone?
• How do they build a company that bigger investors will notice?
• What are some of the platform tools at your disposal that can be used to get your apps noticed?
• How does discovery fit with the right business model for your app?
Moderator: Matt Marshall, editor in chief, VentureBeat
Panelists: Randy Angle, design director, SGN
Julian Farrior, chief executive, Backflip Studios
Ge Wang, chief technology officer, Smule
Peter Farago, vice president of marketing, Flurry
Presentation: Chris Dury, vice president of marketing at GetJar, talks about “Super-sizing the app economy by moving it beyond the iPhone.”
Discovery 2.0: Moving to the next level
The social app companies, those successful application companies that came of age on Facebook and the iPhone, have created their own ecosystems with successful titles that feed on each other. Now what do they do?
• How many different types of monetization schemes do they need?
• What can they learn from the bigger companies?
• Should they recruit executives from the “old world” companies, to help with partnering or organizational discipline?
• What sort of analytics process should they have in place?
• Can anyone catch up with them?
• What will the social/mobile/gaming look like in two years?
Moderator: Dean Takahashi, lead writer for GamesBeat at VentureBeat
Panelists: Sebastien DeHalleux, chief operating officer, Playfish
John Pleasants, chief executive, Playdom
Roy Sehgal, general manager Zynga and producer of Cafe World game
Neil Young, chief executive, Ngmoco
Discovery 3.0: Bringing in the big guys
Established video game companies and entertainment giants are eyeing the social networking and mobile platforms as a source of future growth. For success, the big guys need to apply the secret ingredients in different proportions.
• How much should they invest in these areas, and how should they do it?
• Which kinds of partners should they recruit?
• Which business models are the best?
• Who has made the transition already?
• What’s the right mix of social networking, marketing, analytical measurement, advertising and web design ingredients they should apply?
Moderator: Roy Bahat, general manager, IGN
Panelists: Jon Vlassopulos, chief executive, Moderati
Alex St. John, president and chief technology officer, hi5
Michael Chang, chief executive, Greystripe
Lisa Marino, vice president of sales, RockYou
6:10 pm to 7:30 pm Reception.
For more info, check out the DiscoveryBeat site.
VB’s research team is studying mobile user acquisition: Chime in here, and we’ll share the results.