How to fail… gloriously

Is it possible to execute flawlessly, build a compelling product and be loved by the media and still be a colossal failure? You bet, says Eric Ries, in this entrepreneur thought leader lecture given earlier this year at Stanford University. Here he runs down how and why the company failed despite five years of build out, a talented staff and $40 million in capital.

http://ecorner.stanford.edu/swf/player-ec.swf

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About the Author,

Chris Morris is editor of the Entrepreneur Corner on VentureBeat, helping start-up business owners launch and grow their companies. He previously worked at Yahoo! Finance, where he was managing editor, and as director of content development at CNNMoney.com. He is also a widely respected journalist in the video game and technology fields, whose work has appeared in Variety, CNBC.com, AOL and Forbes.com. Follow him on Twitter at @MorrisatLarge

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