Rocket Fuel takes $3M for fine-tuned online ad targeting
Online ad network Rocket Fuel has brought in $2.85 million in equity with additional commitments bringing the total to $3 million, the company says. The company uses social, behavioral, contextual, geographical and search data to target advertisements to customers at an extremely high level. Based in Redwood City, Calif., Rocket Fuel it is backed by DLA Piper, Labrador Ventures, MF Capital, Mohr Davidow Ventures and Wilson Sonsini Goodrich & Rosati.
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About the Author, Camille Ricketts
Camille was the lead writer for GreenBeat until August 2010. To reach VentureBeat's current writers, email tips@venturebeat.com.
