Whiskey Media, a company that has built websites around topics like comic books and computer games, has raised $2.5 million in funding.
The Sausalito, Calif. company was created by Shelby Bonnie, who previously co-founded online news network CNET. Whiskey Media sites are a mix of directories and online communities, and include ComicVine, AnimeVice, and GiantBomb (the topics of the first two sites should be self-evident, the third focuses on computer games).
When Bonnie launched Whiskey Media last year, he told The New York Times that he wanted to use a small staff to build popular sites: “If it is a place that people are passionate around, and you make it easy to be passionate, you find a very small group of people can make something extraordinary and make it comprehensive.
The funding was first reported on peHUB based on a regulatory filing, and the company has since confirmed the news on its blog, saying the money comes from “true family and close friends.”
And what can we expect as the subject Whiskey’s next site? Perhaps science fiction.