Nexus One beat iPhone in search volume during launch week — will the hype last?
Lasts week’s launch of Nexus One, Google’s Android phone, left smartphone users everywhere debating whether they should ditch their current phone and make the switch. According to weekly search data from Experian Hitwise, the volume of searches for “nexus one” outnumbered searches for “iphone” by more than 2:1 for the week ending January 10, 2010. The term “google phone” also experienced a significant spike in traffic, also beating out “iphone” for the week.
But will interest last as users consider the $529 price tag if they don’t switch to T-Mobile? Daily search data from Google Trends shows that the January 5 launch date was the most popular day for searching on Nexus One. By the end of the week, the hype died down, and search volume was far lower for Nexus One than for BlackBerry. It seems the typical technology adoption lifecycle will apply, and users will take a wait-and-see approach before making the leap to a new operating system and potentially a new carrier.
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About the Author, LeeAnn Prescott
LeeAnn Prescott is a writer and research consultant who covers internet traffic and online advertising trends. In addition to writing for VentureBeat, she is principal at Research-Write, where she helps companies get the most of their data and internal knowledge base by conducting analysis and writing research reports, white papers, and case studies. She also blogs at www.research-write.com.
