Apisphere raises $4.6M for location-based business apps
Apisphere, a company that makes several business applications that use location data, has raised $4.6 million in funding.
As others have noted, the Berkeley, Calif. company’s funding is particularly noteworthy since most of the high-profile location-based startups to-date, such as Loopt and Foursquare, have focused on social capabilities rather than business. Apisphere’s apps, on the other hand, include tools for location-based mobile advertising campaigns and a plugin that delivers alerts to Microsof’s email and calendar program Outlook.
The funding was disclosed in a regulatory filing, which doesn’t mention any investors. I’ve emailed Apisphere for comment and will update if I hear back.
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Anthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
