In a prepared statement, the two companies called it “a significant expansion of Yell’s plans to integrate consumer advice and information into its local business search experience.”
In plain American English, Yell.com now has subsites like plumbers.yell.com and gardens.yell.com that combine paid listings for local plumbers and gardeners with how-to articles, videos, plus blog posts and tweets from selected experts. The two companies have been working together since last fall, but FTC rules prohibited Yell from talking about it in the U.S. press until now.
“Anyone looking for local services can benefit from more than a phone number” is how Daylife CEO Upendra Shardanand put it. The thing about Daylife’s SmartSections is that they’re intensively curated, rather than left to run on autopilot or shoveled full of mediocre content.
In America, Daylife’s SmartSections are already incorporated into USA Today’s Today in the Sky site and the NPR Topic Index. Don’t be surprised to see more large websites looking to Daylife to provide them better topical content than they could create themselves.
Daylife , headquartered in New York City , was founded in 2005 and has 25 employees. The company has secured $15 million in funding, most recently a round of $4M led by strategic investor Getty Images.
Yell.com is part of Yell Group, headquartered in Reading, UK. It was founded in 1966 — before the Unix Epoch — and has 14,983 employees. The company is public and has been listed on the London Stock Exchange since 2003.