Social networking application Yoono released new versions of both its desktop app — Windows, Mac, Linux — and its Firefox add-on this morning.
The company likes to point out that the add-on is downloaded more than the toolbars for social networks StumbleUpon, Facebook and Digg combined, according to the live stats at the Firefox add-ons directory.
Of course, all these numbers ignore the fact that Seesmic and TweetDeck users vastly prefer the Adobe AIR-based desktop/laptop applications and the iPhone apps for these tools. Also, they use them primarily for Twitter rather than Facebook. I don’t see many tweets marked “1 minute ago from Yoono” compared to the every-few-seconds posts from TweetDeck. Seesmic tweet frequency seems about the same as Yoono. And Digsby, a desktop tool that merges all status updates into a single IM-like window rather than covering the screen, has 112,788 Facebook users.
I’m not big on browser add-ons, especially since I’ve switched away from Firefox to Google Chrome. I installed Flash and that was it. But I think social network consoles like Yoono, Seesmic and TweetDeck are powerful productivity boosters and stress reducers for heavy Twitter and Facebook users.
I wrote a feature-length article on these tools for The New York Times last year. A 24-year-old Comcast employee I interviewed, @comcastbonnie, used TweetDeck, then switched to Seesmic, to crank out 400-plus replies to customer tweets daily. She was so prolific, Twitter blocked her. They thought she was a bot.
San Francisco-based Yoono was founded in 2008, and received $4 million in funding in a June 2008 round that included AGF Private Equity.