Regen absorbs $1.6M to roll out solar-powered lights, stereos and more

Regen, maker of a compact solar panel called the ReNu used for powering audio equipment and household lights, and even charging phones, has just brought in $1.6 million of an anticipated $2 million round of equity, according to a filing with the SEC.

The sleek, seemingly Apple-inspired ReNu is one of the most consumer-friendly applications of solar technology on the market today — along with solar backpacks used to charge personal electronics and Novothink‘s solar-charging cases for iPhones and iPods (exhibited at last week’s MacWorld expo).

Measuring about 80 square-inches, and at only 0.75 inches thick, the device has a built-in lithium iron phosphate battery with the same capacity as two fully-charged iPhones. Its battery reaches a full charge after seven hours of outdoor direct sunlight and 14 hours of direct indoor sunlight. And it transmits power via a regular USB socket and cord.

In addition to making the ReNu panel, Regen also makes the devices it powers, including a specially-engineered iPod dock; an audio dock for an iPhone or any iPod that includes stylish controls and a wraparound speaker; an LED desk lamp that can run off a fully-charged ReNu panel for four hours; and a large reverb with an iPhone/iPod dock capable of producing sound equivalent to a 60-watt speaker.

Regen’s products look like you could find them in any Best Buy, but its innovative power systems have pushed the company to pursue another sales strategy. Because the idea of solar electronics is so new, and technology development is ongoing, its devices come at a slightly higher price — which is probably to help the company finance further invention.

For example, the ReNu itself costs $199, the LED lamp $89, and the reverb $2,299. All of the products are scheduled to ship this summer, with the ReNu panel landing first in June. Another indication that the company is hoping to finance future development with current sales is that it’s giving a price break to early adopters, which it is calling “supporters.” For example, people who buy early get $25 off the ReNu, and as much as $250 off the reverb. The company is also charging deposits for pre-orders.

This is not unlike advanced automotive companies such as Tesla Motors and Fisker Automotive, both of which are currently or plan to be marketing expensive, sexy sports cars with hefty deposits in order to fund development of more affordable, family-oriented sedans.

Regen’s investors have not been disclosed, but we are still waiting for comment from the company.

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