Out-teach the competition
In a startup, you’re never going to be able to outspend a big company – but David Heinemeier Hansson a partner in 37signals and the creator of Ruby on Rails, says you don’t need to. In this recent entrepreneur thought leaders lecture at Stanford University, Hansson explains how 37signals build its audience through blogs, lectures, seminars and other teachable moments.
http://ecorner.stanford.edu/swf/player-ec.swf
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About the Author, Chris Morris
Chris Morris is editor of the Entrepreneur Corner on VentureBeat, helping start-up business owners launch and grow their companies. He previously worked at Yahoo! Finance, where he was managing editor, and as director of content development at CNNMoney.com. He is also a widely respected journalist in the video game and technology fields, whose work has appeared in Variety, CNBC.com, AOL and Forbes.com. Follow him on Twitter at @MorrisatLarge
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