New interactive ad format launched for Alice in Wonderland

Sprout, a San Francisco-based startup that has worked on Facebook apps for Disney before, has come up with a Web-ad version of their Alice in Wonderland app. The ad, which teases fans to upload photos of themselves, is interactive, and remembers if you’ve personalized it already.

The ads, running on IGN, Fandango, Movietickets, YouTube, and Addicting Games, can contain multiple pages and are designed like an app, all interaction takes place in the ad. “There is no need to leave the site,” Sprout VP of Marketing Michelle Wohl wrote in an email. “Branded engagement experiences are no longer limited to social networks and the brands’ sites. Sprout Engage Ads can live on any site where display ads are run.”

The video below shows the ad in action.

Sprout — sproutinc.com — is based in Honolulu, Hawaii and San Francisco. The company was founded in 2007, and has collected $8.3 million in two rounds of funding, most recently a $5 million round in May 2008 led by = Polaris Venture Partners.

http://farm.sproutbuilder.com/load/sAA8TkKMJElCmP_0.swf?v=1266900662

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Tags: advertising