Photo services company Smilebox today announced it has added $2 million in additional funding to its previously raised $7 million second round. The funds will help the company expand its services into Europe.
Smilebox offers a platform that takes sharing photos to another level. Users add designs, make scrapbooks or slideshows, and send e-cards using their favorite photos. The company calls these digital creations. The service utilizes any kind of media, including photos, videos or music and can be sent by traditional email or be printed, burned to DVD, saved to photo frame or posted on a blog.
The Redmond, Wash.-based company claims more than 10 million customers have installed Smilebox and 102 million digital creations have been sent to date.
Competitor photo sharing site Snapfishhas had a presence in Europe for some time as it acquired Pixaco in 2006 and is now available in 11 total countries. The UK’s Photobox is also a similar photo sharing platform that claims over 2 million active users and focuses on photo processing to sell and share photos on items like calendars and mugs.
Bessemer Venture Partners and existing investor Frazier Technology Ventures, which lead the second round of funding, provided the additional funds which will help Smilebox provide the same services found in the U.S. to various European markets by second quarter 2010, according to the company.