Virgin Media announced today that it would begin rolling out 100 megabit per second fiber broadband to 12.6 million homes in the United Kingdom. The news follows the UK government’s pledge to bring universal broadband to everyone in Britain by 2012, as well as plans from ISPs in the U.S. and elsewhere to push next-generation broadband speeds.
The 100Mbps connection would be 24 times faster than the average broadband connection in the UK, which sits around 4.1Mbps. Virgin’s current 3.8 million fiber broadband customers — who currently have access to speeds between 10Mbps and 50Mbps — will also be able to upgrade to the faster 100Mbps connection by 2011.
Virgin is testing an even faster 200Mbps fiber service, which it plans to roll out officially sometime in 2012.
VB’s research team is studying mobile user acquisition:
Chime in here, and we’ll share the results