Medialets extends mobile app dashboard to Android, BlackBerry

The clear and obvious growth path for iPhone app developers is to leap to other smartphones. Apple’s competitors have yet to kick the iPhone out of first place as an apps market for software developers. Still, as iPhone sales settle down after a crazy initial climb, the potential income from an Android or BlackBerry app — or better yet, both – makes these smartphones worth building for.

That’s why mobile advertising and analytics company Medialets has added BlackBerry and Android support to its software development kit, used by app makers who want to track the use of their creations.

The toolkit is free. Medialets makes its money serving ads to mobile app customers.

Medialets spokesman David Barkoe wrote on the company’s blog Monday morning, “Our analytics SDKs provide developers with a single dashboard that allows for the measurement and tracking of basic metrics as well as complex custom events within all of their Blackberry and Android apps (and iPhone of course.)”

Barkoe cited Android’s “strong relationships” with phone makers, wireless carriers, and buyers. These relationships, he said, make app development for Android an attractive business prospect. BlackBerry users have an installed base of  what he calls high value users. “We consider them the very loyal Blackberry users,” Barkoe said in an email. “Especially those among the business enterprise set.”

Next Story: 3D TV forecast: Sales will rise tenfold in next five years
Previous Story: Freescale's chip could lead to faster and more power efficient e-book readers