“IBM research shows that about 80 percent of those who begin a corporate blog never post more than five entries,” journalist and heavy-duty blogger Mathew Ingram wrote on GigaOm on Friday.
IBM is hawking a solution to blogger’s block. It’s called Blog Muse, and IBM claims it raised bloggers pageviews, comments and “likes” — those one-click votes for a post some sites allow.
Here’s how it works:
In order to inspire bloggers, our system suggests topics they can write about. The audience is given a voice by letting blog readers share topics they would like to read about with the blogging community. Our system then suggests these topics to potential blog writers who can decide whether or not they would like to address the topic requested. The underlying intuition is that users are more likely to blog if they know about their potential audience and the topics of interest.
Blog Muse replaces the function traditionally performed by editors: Assigning topics to writers based on what they believe readers will go for. It also outs a human trait not always discussed in conversations about blogging: Many writers will cover a topic they’re iffy about, if they believe more people will read about it. And sometimes, they just need a prod from someone else. Even if that someone is an IBM bot.