GamesBeat@GDC: Norwest's Tim Chang wants to invest in the "game-ification" of life (video)

Tim Chang, principal at Norwest Venture Partners, spoke about where he wants to put his firm’s venture money in the game business on a panel at the GamesBeat@GDC conference on Wednesday.

Part of the discussion focused on “game-ification,” or using the techniques of game design to get people more interested in non-game applicaitons. Investors aren’t just looking to fund game makers, or even new technologies — they are looking ahead to the application of gaming mechanics in people’s real lives. By making real-life tasks and experiences more like games — adding levels and point or reward earning potential — almost any business can inspire customer loyalty, launch much more engaging marketing campaigns, even change consumer behavior in radical ways, panelists said.

In this video, Chang elaborates more on what he means by helping players “level up in life.”

Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.


  1. [...] ・Bunchball hits 500M badges awarded for gamification service (GamesBeat) ・GamesBeat@GDC: Norwest's Tim Chang wants to invest in the "game-ification" of life (video) (VentureBeat) ・BigDoor acquires OneTrueFan for gamification expansion (exclusive) [...]

GamesBeat is your source for gaming news and reviews. But it's also home to the best articles from gamers, developers, and other folks outside of the traditional press. Register or log in to join our community of writers. You can even make a few bucks publishing stories here! Learn more.

You are now an esteemed member of the GamesBeat community. That means you can comment on stories or post your own to GB Unfiltered (look for the "New Post" link by mousing over your name in the red bar up top). But first, why don't you fill out your via your ?

About GamesBeat