This morning GetJar released a study the company had commissioned from Chetan Sharma Consulting — pronounced CHET-en, not CHEET-en — that claims the global market for mobile apps will be worth $17.5 billion by 2012.
According to Chetan Sharma, the growth in mobile app monetization will come from virtual goods, not from advertising or app sales, both of which are expected to stay about the same. So while many more apps will be downloaded, the focus on app developers will be on the creation, marketing and sale of in-app virtual goods.
GetJar CEO Ilja Laurs presented the results of the study at the Plugg conference last week. His presentation below runs about 12 minutes.