VC wisdom: Be a missionary, not a mercenary

It’s hard enough to catch a venture capital company’s eye, but convincing them to give you funding is even harder. Beth Seidenberg, a partner with Kleiner Perkins Caulfield & Byers, runs down the five metrics she uses to decide which companies will get money in this lecture given at Stanford University. As it often does, it comes down to leadership – and while passion is critical, you need to be able to communicate that clearly.

http://ecorner.stanford.edu/swf/player-ec.swf

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