Business

DEMO: Bloson turns everything you do online into a good deed (video)

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Bloson is one of 65 companies chosen by VentureBeat to launch at the DEMO Spring 2010 event taking place this week. These companies do pay a fee to present, but our coverage of them remains objective.

Bloson, a social networking site that connects companies, consumers and non-profit organizations, to help the world, is emerging from beta testing today.

The idea behind Bloson is to allow regular internet users to raise money for causes without having to do anything outside of their normal online routines. When you join Bloson, you rack up points for sharing music, videos, or buying things on e-commerce sites — basically, what you would be doing anyway. These points go toward a cause of your choice (there are 15 to select from), and at the end of the quarter Bloson makes proportional donations to each organization based on how many points they have.

User sign into the Bloson network via Facebook Connect, making it easy for them to share their activities on the site with their broader social graphs. Everyone in the Bloson ecosystem benefits: consumers can discover new media and products while also doing something good for the planet; retailers, artists and advertisers get people talking about and sharing their products with their friends; and non-profits get a unique source of funding to fuel their projects.

“The message we want to get across is that helping has never been easier,” said Bloson chief executive Antonio Marzo. “You can make an impact on a cause that you care about at no cost, all the while enjoying great content.”

The nonprofits represented on the Bloson network include the National Organization for Women, the ASPCA, Greenpeace, the Human Rights campaign, and more. Causes include AIDS, autism and cancer research, relief efforts in Darfur, ending homelessness and child abuse, and supporting the troops.

Founded in April 2009, and based in Cambridge, Mass., Bloson raised a seed round last year. Marzo said the company is on the lookout not only for investors, but also new partnerships with non-profits and companies. He said they will be announcing a round of funding soon.

“We believe by this time next year, Bloson will be a main destination site for entertainment and online shopping, a sustainable business and a reference as a new model for fundraising,” he said.

Here’s the company’s demo from the show:

http://c.brightcove.com/services/viewer/federated_f8/980795693


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