Placecast raises $3M more for location-triggered ads
Placecast, a company that lets retailers send mobile advertisements to nearby shoppers, has added $3 million more to its second round of funding.
The company’s Shop Alerts system allows consumers to volunteer to receive advertisements from stores that they like. Then when you walk close to that store, you might receive text messages with information about sales or other special offers. You might not be planning a trip to that store, the offer could entice you to make a detour, since you’re nearby.
The new funding comes from Placecast’s current investors — Quatrex Capital, ONSET Ventures, and Voyager Capital. Placecast has now raised $12 million.
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About the Author, Anthony Ha
Anthony is a senior editor at VentureBeat, as well as its reporter on media, advertising, and social networks. Before joining the site in 2008, Anthony worked at the Hollister Free Lance, where he won awards from the California Newspaper Publishers Association for breaking news coverage and writing. He attended Stanford University and now lives in San Francisco. Reach him at anthony@venturebeat.com. (All story pitches should also be sent to tips@venturebeat.com) You can also follow Anthony on Twitter.
