NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Making geotagging compatible with Fan Pages could make Facebook’s local pages a lot richer and maybe even competitive with Google’s Place Pages or Yelp’s listings. If you could tag an update or post with a venue, you could probably attach comments, mini-reviews and photos to the Fan Page.
More specifically, if you read the policy itself, it sounds like other people will be able to tag places with your name. It’s a subtle but important distinction between the way other location-sharing apps work. With Gowalla, MyTown or Foursquare, you decide to share your own location, not those of friends.
If another user tags you in a photo or video or at a place, you can remove the tag. You can also limit who can see that you have been tagged on your profile from your privacy settings.
From what we’ve heard about Facebook’s location strategy, the company perceives itself to be a platform to host a whole range of location-related experiences. While you may be able to “check in” or share your location on Facebook, the way they’ll implement location may not be exclusive of other services like Foursquare. That said, some of the biggest location-based apps like Gowalla, Loopt and Foursquare will have to find ways to differentiate themselves and offer something above and beyond the simple act of “checking in” to survive.
We're studying digital marketing compensation: how much companies pay CMOs, CDOs, VPs of marketing, and more
, with ChiefDigitalOfficer. Help us out by filling out the survey
, and we'll share the results with you.