Media

Adobe announces Creative Suite 5, reminds Apple why it still matters

NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is next week! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.

Adobe today announced the Creative Suite 5 product family, the latest addition to Adobe’s long-running line of creative software. It includes the latest versions of popular applications like Photoshop CS5, Flash CS5, and Acrobat 9 Pro.

The software, a standard set of tools for graphic and interactive designers, is Adobe’s flagship product line, giving it a dominant role in the creation of interactive content, particularly content in Adobe’s proprietary Flash format. The introduction of CS5, as it’s more commonly known, is a reminder of Adobe’s continued importance. Apple is contesting Adobe’s hold over creators of interactive content and games by refusing to allow Flash on its iPhone and iPad devices — and more recently forbidding the use of Adobe’s Flash-authoring tools in creating said content

Altogether, there are 15 products included in Creative Suite 5, although only the $2,599 CS5 Master Collection will include all of them. Other CS5 editions include Design Standard ($1299), Design Premium ($1899), Production Premium ($1699),  and Web Premium ($1799) — each of which offer a selection of the 15 CS5 products.

The prices may seem high, but it’s nothing unusual for Adobe’s design customers. It’s also a fairly important release for Adobe, since it’s updating more than a dozen of its applications at once. Notable new features include Photoshop CS5’s magical Content Aware Fill (which we’ve covered previously) and Warp Wrap tools, as well as better eReader device support in InDesign CS5.

The suite also boasts native 64-bit support in Photoshop, Premiere Pro, and After Effects — which is particularly useful for design users that work with large files. Premiere Pro also supports hardware acceleration for Nvidia video cards, which will let users work more easily without waiting for effects and video to render. In addition, Dreamweaver CS5 now supports content management systems like WordPress, Drupal, and Joomla.

Adobe is also introducing a new product in the suite, Flash Catalyst CS5. It allows designers to turn their Photoshop, Illustrator, and Fireworks art assets into interactive Flash-driven websites without writing any code. Catalyst fills a longstanding divide that has kept away talented art designers — who aren’t necessarily familiar with code — from developing their own interactive content.

As long as it’s not for the iPhone, that is.

Creative Suite 5, along with the individual products within it, will ship within 30 days.