Want to succeed? Quit marketing

Figuring out how best to market your startup is a hotly debated topic (even here in the Entrepreneur Corner). But Tom Conrad, CTO of Pandora, in this entrepreneur thought leader lecture given at Stanford University, says his company has found that PR blitzes and glitzy launch parties aren’t the way to go. Instead, Pandora talks directly with users at more intimate events and lets them act as word-of-mouth instruments. The result has been continued growth for the company.


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