Social email startup Xobni going global, starting with Germany

Xobni, an email tool that provides social network data about your contacts, today announced its availability in Germany as well as a partnership with Xing, a business social network popular in Germany according to the company. The expansion is the company’s first step to bring it’s service to a global audience.

Xobni makes it easy to search for users in Microsoft Outlook and also to see your contacts’ Facebook, LinkedIn and Hoover’s information. Additional features include aggregating of past conversations from a specific contact and your last sent attachments. The service is also available for email on Blackberry smartphones. The company offers a free version as well as a paid for $29.95, which includes additional features like advanced search, no ads and more.

The partnership with Xing, which claims some 8 million members using it to manage contacts, will be available to all Xobni users. Those in Germany will automatically have the extension available, while others will have to activate the service in settings. Xing joins Facebook, Twitter and LinkedIn as available social networks.

Several newcomers are providing contact management with social integration, including Gist and Etacts. Gist recently integrated with Gmail as part of Google’s Apps Marketplace, which offers products and services for Google users. Xobni went in a different direction with its integration by allowing Gmail gadgets to appear in Outlook.

When asked where the company plans to offer its service next, a company representative noted the markets that are most interesting are heavy enterprise markets with strong Outlook usage. A market that would fit well for the company’s Xobni Enterprise solution.

The availability in Germany comes just a month after landing $16.2 million in a third round of funding from Khosla Ventures and RRE Ventures.

[Xobni team pictured above. Photo by Mitch Aidelbaum]


VB's working with marketing expert Scott Brinker to understand the new digital marketing organization. Help us out by answering a few questions, and we'll help you out with the data.
blog comments powered by Disqus