Deals

Babble lands $3M for online parenting advice

Babble Media, an online magazine and social network for hip, stylish parents, today announced it has secured a second round of funding for $3 million. That brings its total funding to $6.25 million. The funding will be used to build the company’s team, which includes another 10 hires in the next six to nine months.

Looking to be more than just a basic parenting publication, Babble claims to touch upon the whole breadth of parenting, everything from lifestyle to celebrity. Chief Rufus Griscom says the site had originally targeted the urban parent, but has since expanded to focus on all kinds of parenting. Griscom says Babble’s big differentiator is that it’s more than just “ages and stages” — a term to explain the clinical look on parenting that appears on many parenting sites.

The company has several competitors in the parenting space, many of which have big companies backing them, including Babycenter.com, owned by Johnson & Johnson, iVillage.com, owned by NBC Universal and Parents.com, owned by Meredith Corporation. Babble is currently tied for the number 3 spot with Parents.com according to Griscom.

The company expects to reach positive cash flow by the fourth quarter of this year.

The New York City-based company, founded in 2006, secured its first round of funding almost a year ago to date. The recent round of funding was led by Village Ventures and included Greycroft Partners and newcomer iNovia Capital.