Insomniac Games explains why it is expanding beyond Sony exclusive games

All-star developer Insomniac Games has a long history of making outstanding video games as exclusive titles for Sony’s PlayStation consoles. But the company announced that its next title will actually be published by Electronic Arts, not Sony, on multiple platforms. That’s a big blow to Sony, which has considered Insomniac games such as Resistance Fall of Man and Ratchet & Clank to be critical to attracting players to the PlayStation 3. Sony still owns the rights to those particular franchises. But Ted Price, chief executive of Insomniac in Burbank, Calif., explained why his company is now making its future games based on brand new properties available to a broader audience.

Industry Gamers has the interview.

Mobile developer or publisher? VentureBeat is studying mobile marketing automation. Fill out our 5-minute survey, and we'll share the data with you.