As mobile video explodes, Verizon content chief confirms appearance at MobileBeat

On Monday, during Steve Jobs’ now-storied connection meltdown during his iPhone 4 demo, he asked for suggestions from his tech-savvy audience. One snarky attendee shouted, “Verizon!”

The carrier seems to be at the center of mobile innovation, even when uninvited.

We’re proud to announce that Verizon’s Director of Mobile Content Strategy & Acquisition Jerrlyn Iwata will be stepping into the eye of the mobile storm—very much invited—on July 12-13 at MobileBeat.

Mobile TV has failed miserably for the last five years. Hundreds of millions in venture capital and corporate R&D dollars have been poured into the project of making mobile TV enjoyable, but no service has gotten mobile TV to stick.

However, this past week saw the release of the first major 4G device—the HTC Evo—as well as the iPhone 4, which sports a super-high-resolution screen. The promise of mobile TV seems a whole lot more credible now.

Add to that the rise of front-facing cameras (featured on both those devices), as well as new tiered pricing structures from AT&T and Sprint for making the most of video conferencing, and you have lots of questions about how to make money from mobile video, and who will do it.

Jerrylyn Iwata is charged with managing Verizon’s mobile content acquisition and has broad experience in managing multiplatform distribution, including live, linear and on-demand content acquisition across television, mobile and broadband platforms. We look forward to hearing about Verizon’s vision for the future of mobile content this July when Ms. Iwata joins our panel: Why 4G Will Change Everything, Again; What are the new use cases for embedded mobile devices? Who profits in a 4G world? She’ll be joining Sprint’s VP of 4G, Todd Rowley, and more 4G kingpins to be announced shortly.

Check out Ms. Iwata’s bio below and be sure to reserve your spot at MobileBeat here. Readers can check out the rest of the newly-published program-in-progress here.

Jerrlyn Iwata, Director, Mobile Content Strategy and Acquisition, Verizon

Jerrlyn Iwata currently serves as Director, Mobile Content Strategy & Acquisition, with primary responsibility for video content acquisition for V CAST, Mobile Web and the Hub. Ms. Iwata has been on the FiOS TV Programming team for three years, working primarily in content acquisition for sports and international premium programming. She is a communications professional with broad experience in managing multiplatform distribution, including live, linear and on-demand content acquisition across television, mobile and broadband platforms. Her experience spans strategic planning, product marketing, finance and content acquisition across both media and technology sectors. Ms. Iwata holds an M.B.A. with concentrations in Finance and Accounting from the Wharton School at the University of Pennsylvania, and a B.A. in English from the University of California at Berkeley.

We also want to thank the mobile industry leaders that are supporting MobilBeat2010, including GetJar and Placecast as Gold Sponsors, AdMob and Open Market as Silver Sponsors, and Nexage and Offerpal as Event Sponsors.

In addition, we’re proud to partner with GetJar, the world’s second largest app store, to present “The Gettie Awards 2010,” a competition for talented mobile application developers. The winners of the awards will be announced at a ceremony to take place on the evening of July 12, immediately following the first day of MobileBeat. The Getties ceremony will include dinner, entertainment and the awards announcements themselves. Submission guidelines and event information can be found here. To purchase tickets to the Getties, click here.

Don’t miss MobileBeat 2010, VentureBeat’s conference on the future of mobile. The theme: “The year of the superphone and who will profit.” Now expanded to two days, MobileBeat 2010 will take place on July 12-13 at The Palace Hotel in San Francisco. Tickets are available here. For complete conference details, or to apply for the MobileBeat Startup Competition, click here.

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