Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
Attributor, a site that helps publishers track down unauthorized copies of their content, has raised another $3.2 million in funding.
The San Mateo, Calif. company says it offers a sophisticated way to detect when text or photos have been copied, taking a “fingerprint” of a paragraph or image’s essential features, then scanning 35 billion Web pages to see where the content has been duplicated. Then it helps publishers contact the offending sites and make them link back to the original article, share their advertising revenue, or just take the content down altogether.
Attributor also announced some big customers today, namely the Magazine Publishers of America and the United Kingdom’s Periodical Publishers Association. The company already serves large news organizations including Reuters and The Associated Press.
The round brings Attributor’s total funding to $25.2 million. The money comes from previous backers Sigma Partners, JAFCO Ventures, and Selby Venture Partners.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results