OnRequest Images helps marketers and brands to take customized photos for campaigns. The company hosts a network of a couple hundred photographers, stylists and production crews around the world. Many of those photographers can be seen right on the company’s website and range from 40-year-olds in Turin, Italy to 20-somethings in Sun Valley, California.
The company doesn’t just take photos and send them to their clients. Rather, it produces and stages what’s needed by the client anywhere in the world. Using an online production technology called OnPro, marketing managers or advertising directors can organize and stage photo shoots leveraging the company’s crew in near real-time. The service appears to be legit claiming around 58 clients, including top brands like Coca-Cola, Merck and Adobe.
Several companies could be considered competitors, including global agency Global Photo Associates, which hosts 350 photographers in 260 cities and 63 countries or stock photo marketplace Getty Images, which contains thousands of useable photos.
OnRequest Images, founded in 2002, previously raised several rounds of funding, including $9 million in 2007 as well as $8 million in 2008. The most recent round of funding was secured from Menlo Ventures. Previous investors Frazier Technology Ventures and Maveron did not participate.
We’ve emailed OnRequest to confirm the funding.