Here’s the latest from VentureBeat’s Entrepreneur Corner.

Five negotiating tips for startups – Negotiating is never an easy process. Attorney Scott Edward Walker offers five ways to make it a little less difficult and come out of the conversations on top.

The rise of the company analyst – Analysts may not have been essential personnel 10 years ago, but with the flood of real-time competitive information startups face today, they’re quickly becoming an important part of corporate lineups. Suaad Sait, co-founder of Workstreamer, Inc., details what makes them so critical.

What comes after the minimally viable product? – Eric Ries’s Lean Startup theory is pretty clear on the need for a minimally viable product as you get going – but what comes next? Serial software entrepreneur Dharmesh Shah offers a suggestion for the followup.

7 must-reads for entrepreneurs – There’s a ton of useful information for entrepreneurs in books, but finding the best ones to read can be a challenge. Javier Rojas, Entrepreneur Corner’s new book critic, offers up a list of his seven most essential books for start-up owners.

EC Book Review: “Made to Stick,” by Chip and Dan Heath – Spreading your ideas isn’t always as easy as it should be. Javier Rojas looks at the ideas presented in “Made to Stick” and shows how a few changes to your approach can make all the difference to your startup.