Facebook to boost Asian social gaming revenue with MOL deal

Facebook Credits are heading offline and coming to hundreds thousands of outlets in Asia in a deal that could boost the company’s social gaming revenues on the continent.

The social network is partnering with MOL, the Malaysian online payments company that bought Friendster. The company facilitates about $200 million in transactions a year in the region.

One of MOL’s subsidiaries will become a payments provider for Credits, allowing Asian users to exchange the Malaysian company’s virtual currency MOLPoints for Credits. On top of that, users will be able to buy Credits from 500,000 outlets including 7-Eleven stores and cybercafes throughout Indonesia, Singapore, Malaysia, Thailand, India, Australia and New Zealand.

Because credit card penetration is lower throughout these markets, offline prepaid cards will help on-board paying social gamers in what has become Facebook’s fastest growing region.


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