Successful CMOs achieve growth by leveraging technology. Join us for GrowthBeat Summit on June 1-2 in Boston
, where we'll discuss how to merge creativity with technology to drive growth. Space is limited. Request your personal invitation here
iBooks, the Apple application for users to download and read books, today released several new features with version 1.1.1. These additions include the ability to tap images to view them in greater detail, embedded audio and video within books and enhanced PDF viewing.
iBooks is compatible with the iPhone, iPod touch, and iPad and requires Apple’s operating system 3.2 or later. A good selection of various books, including the classics are available, including a complimentary edition of Winnie the Pooh.
The application includes the usual eReader features, including altering font size, word or character finder, ability to add notes and add PDF documents.
The new features may help Apple against the many of its well-established competitors, including Amazon’s Kindle and Sony’s eReader. However, since the new features are all already available on competitors’ products, it may not make much of a splash, except for those already using the iBooks app.
Time may be a factor as well, since iBooks very recently came to the App Store.
VentureBeat’s VB Insight team is studying marketing analytics...
Chime in here, and we’ll share the results