Mobile

iBooks app gets a refresher to compete with other e-readers

NOTE: GrowthBeat is less than 2 weeks out! VentureBeat is gathering the best and brightest in modern digital marketing to help declutter the landscape, simplify the functions, clarify the goals, and point the way to success. Get the full scoop here, and buy your tickets while they last.

iBooks, the Apple application for users to download and read books, today released several new features with version 1.1.1. These additions include the ability to tap images to view them in greater detail, embedded audio and video within books and enhanced PDF viewing.

iBooks is compatible with the iPhone, iPod touch, and iPad and requires Apple’s operating system 3.2 or later. A good selection of various books, including the classics are available, including a complimentary edition of Winnie the Pooh.

The application includes the usual eReader features, including altering font size, word or character finder, ability to add notes and add PDF documents.

The new features may help Apple against the many of its well-established competitors, including Amazon’s Kindle and Sony’s eReader. However, since the new features are all already available on competitors’ products, it may not make much of a splash, except for those already using the iBooks app.

Time may be a factor as well, since iBooks very recently came to the App Store.