Deals

Dating application Wings hooks featured Facebook spot and $750K

Triangulate, maker of Facebook dating application Wings, announced today that the application has been selected to appear on the Facebook Application Dashboard (one of only ten).  The company also officially announced that it has secured a seed round of $750,000, which appeared in a SEC filing back in March.

The company’s Facebook application is dubbed a “one-click dating service.” Once the application is downloaded, a profile is automatically created based on a user’s profile information, actions and other social channels, such as updates on Twitter and Facebook, movie rentals from Netflix or check-ins on Foursquare.

You can join as a single or as a wingman — someone who helps their friends score dates — to see information on other singles and what their friends say about them. Only the information that’s shared with everyone is used to build profiles.

The application is free, but a paid version is also available through Facebook Credits, which includes exclusive features, like special virtual gifts and profile enhancements, as well as additional matches. Users are given 500 “coins” when they sign up for Wings.  You can use these coins to message and get to know your matches better.  You can earn more coins by completing more of your profile and inviting friends to help you. More coins can also be bought via Facebook Credits.

The company faces plenty of competition in the online dating industry with major players eHarmony.com and Match.com dominating the market — though working within Facebook gives Wings exclusive access to the social network’s 500 million users. But other Facebook dating apps are vying for the same audience, like Zoosk.

The PaloAlto, Calif.-based company, founded in 2009, will use its new funding not only to add features and functionality to Wings, but also to develop other apps. No additional details have been provided on these future projects. Funding was secured by Trinity Ventures and Playdom Chairman Rick Thompson.


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