In a move supposedly aimed at making the delivery of high-quality Web video easier, video startup Brightcove and content delivery network Akamai said today that they’re teaming up.
The two companies have been working together informally for years, said Suzanne Johnson, Akamai’s director of marketing for media and entertainment. After all, they offer complementary technologies — Brightcove creates video-publishing tools such as content management, encoding, and analytics, while Akamai’s infrastructure helps improve the delivery of Web content, especially video. With the new partnership, delivery through Akamai’s HD Network (which launched last fall) will be bundled as part of Brightcove’s service.
Jeff Whatcott, senior vice president of marketing, said this should be an attractive package for existing media and entertainment customers, but it also means that smaller businesses that don’t have the technical resources or expertise to work with a CDN like Akamai get improved delivery as part of the package.
“Together, we’re in a position to reach new customers who don’t yet see a clear path for how they can deliver a high-quality video online,” Whatcott said. The message behind the partnership is, “Hey, it’s not as hard as you might think.”
The bundled service will be rolling out this fall, he added.
Akamai is a publicly-traded company that has also partnered with companies like Inlet Technologies, AEG, ClipSync, IBM, iStreamPlanet, mDialog, Ooyala, and Origin Digital to deliver video on its Akamai HD Network. Brightcove has raised nearly $100 million from backers such as Accel Partners, General Catalyst Partners, AOL, IAC and The New York Times. Both companies are based in Cambridge, Mass.