Newly launched startup Damntheradio hopes to give brands on Facebook an easy to use promotions tool for their Facebook Pages, the promotional presence most companies use to connect with the social network’s 500 million users.
The company has created a content management system which centers around a dashboard (image below). The system allows customers to create promotions to grow their Facebook presence, in part by encouraging “likes” — the one-click way a Facebook user connects with a Page — and asking for email addresses. One example: Bands might ask users to “like” a page or enter an email address to unlock a group of songs or share with their friends for a chance to win back-stage passes. Promotions can be measured and tracked
Damntheradio is currently in beta and plans to make its money by charging customers per promotional campaign. Campaigns can range from $450 to $2,000, said cofounder Johnny Hwin. Beta customers include Linkin Park, Enrigue Iglesias, and Universal Music’s Island Def Jam.
Several other tools exist to launch promotions and other activities on a Facebook page, including Wildfire, a social media marketing company that gives users the ability to build and launch campaigns across multiple networks, as well as Promotions for Fan Pages, a Facebook application that allows users to launch sweepstakes, contests, coupon giveaways, special deals and more.
The San Francisco-based company, founded in 2009, is backed by IO Ventures. Founders include former tech and product leads at Apple, RockYou, and Hi5.